The Indian telecom sector witnessed
a tariff war after Reliance Jio made entry in 2016 with a near zero tariff plan.
However, post India’s top court verdict last week over the adjusted gross
revenue (AGR) dues, the Indian telecom companies are likely to hike their
tariffs to increase revenues and offset losses. The Supreme Court of India has
given Bharti Airtel, Vodafone-Idea and Jio to pay 10% of the AGR-related dues
by 31 March 2021 and the remaining dues can be paid in 10-year instalments
starting from 7 February 2022.
Out of total Rs 1,600 billion pending AGR dues, Bharti
Airtel has to pay nearly Rs 430 billion and Vodafone Idea dues stand at around
Rs 580 billion. After the Supreme Court verdict, Bharti Airtel and Vodafone Idea
need to pay Rs 26 billion and Rs 50 billion respectively by March 2021 and Rs
35 billion and Rs 68 billion annually thereafter.
Data prices for mobile users in India are the lowest in the
world. According to the UK based Cable.co.uk, mobile users in India pay between
$0.02 and $2.75 for 1GB of data, depending on the tariff plan they choose,
however, mobile users in China pay between $0.61 and $1.76 for every GB of data
and the users in the US pay between $12.55 and $99.68 per month for a GB of
data.
But at this time, telecom companies including Bharti Airtel
and Vodafone Idea have to factor in the massive AGR payments and also focus on
the 5G spectrum auctions, expected to take place sometime in the next few
months. After the double whammy of a tariff war and a massive revenue-sharing
bill, the industry may have no option but to raise prices.
Jefferies, an international financial advisory firm, said
after the Supreme Court decision that it could lead to cash outflows of 22% of
Bharti's EBITDA (earnings before interest,
taxes, depreciation and amortization) and 111% of Voda-Idea's EBITDA.
Telcos will require ARPU (average revenue per user) increase of 10-27% to
offset this, making tariff hikes imminent, Jefferies added in its research
note.
Unavoidable but should be restraint
Mahesh Uppal, a
consultant on telecom regulation told NAR that after Supreme Court’s decision,
it is unavoidable to increase tariff rates but it should be restraint as data
market currently don’t cover more than 50% of India’s population and the
affordability is a big issue.
“I think that
companies will be careful about the price increase and not all companies are in
the same financial situation. The prices of Jio are lesser than what it is for
Airtel and even lesser than what it is for Vodafone-Idea. So, I don’t expect
the prices to go up very steeply but some limited amount of prices will be
increased.” Uppal said.
A recent study
by JP Morgan has also indicated that since the Indian telcos have the lowest return
on invested capital (ROIC), the market repair and expected ARPU recovery can be
driven by consumption and gentle price hikes.
‘Prepare to pay a lot more’
Sunil Bharti Mittal, chairman of Bharti Airtel, who has been
aiming for better ARPU asked his
subscribers to ‘prepare to pay a lot more’. “Subscribers either consume 1.6GB
of capacity per month either at this price point (Rs 160) or may prepare to pay
a lot more. We are not wanting $50-60 like the US or Europe but certainly, $2
for 16 GB per month is not sustainable,” said Sunil Mittal at an event.
He said that
offering 16GB data at Rs 160 is a tragedy and added that the users should get
1.6GB data at this price which translates to prices of 1GB data at Rs 100, 10
times more than Rs 10 right now. "If
people are consuming content online, they need to be able to pay
accordingly," he said. He expects Airtel's ARPU to cross Rs 200 in the
next six months.
Currently, Airtel
has a base plan of Rs 45 per month but Mittal
said that the subscribers would have to pay at
least ₹100 per month, which will be more than twice what subscribers pay
now.
At a virtual
briefing, Ravinder Takkar, MD and CEO, Vodafone Idea Limited also hinted that
the tariffs must go up in the short term. “Telecom tariffs in the Indian market
are unsustainable and companies are selling below cost, something evident from
the Profit and Loss (P&L statements) and balance sheets of companies,” he
said.
"Consumers
are ready to pay additional tariffs which is something they were paying earlier
to keep the quality of service up. We believe tariffs have to go up at least in
the short term. Getting the ARPU in the first steps up to Rs 200 is an
important step and eventually the Rs 300 range," he added.
Earlier, Jio, in
its letter to Telecom Regulatory Authority of India (TRAI), bid to increase
data prices to Rs 20 per GB, from the existing price of Rs 15 per GB, which
could increase the data rates by 461%.
Amitabh Kant,
Niti Aayog CEO, also supported telecom companies and said in his letter to
TRAI, "We would like to strongly emphasise that floor prices are the need
of the hour to enable the continuation of a multiplicity of firms that is
critical for healthy competition. Given the heavy debt burden being faced by the
sector and the recent fall in prices to unsustainable levels, there is no
option available but to set floor prices."
What is AGR
AGR is an agreement between government and telecom providers
where they share a percentage of gross revenue generated from offering telecom
services with the government instead of paying license fees to the government.
This model of sharing revenues with the government was adopted by telecom
companies in 1999. However, telecom companies are in dispute with the
government over what revenue consists of AGR, whether it includes only the
revenue from core services or the combined revenue of telecom companies along
with ancillary income.
Would you like to Support us
101 Stories Around The Web
Explore All NewsAbout the Reporter
Write For 101Reporters
Would you like to Support us
Follow Us On