Communicating Climate: Demystifying vs Greenwashing

Talking about climate change, especially in the developing world, is no longer a topic of so-called academic interest. There are now multitudes of issues involved, countless lobbies on both sides of the debate and largely uninformed public.

Climate communication in such a scenario becomes pertinent and as important as the climate issues themselves. But climate comms, especially in the West have been long alleged for whitewashing facts and greenwashing any and every step that the Global North took to tackle climate change.

In the middle of this, Aarti Khosla launched what can be said to be India's first dedicated climate communication platform Climate Trends. Khosla has been in the communication sector for her whole career and has been associated with leading NGOs, climate groups etc.

Khosla is also Director, CarbonCopy, a dedicated platform for climate-related news.